No silver bullets among social platforms

Social media has been around for a long time. It has been everything from ridiculed to mind numbingly praised, but still we seem to lack the ONE tool to rule them all. Why?

Basically, working with posting to, and covering, social media channels should be a breeze. But so far, it seems I need to use at least two tools to get my job done professionally:

Hootsuite needs no introduction and it is an awesome tool for covering social channels. I tend to view it as awesome for Twitter, even though they say it is good for everything. Follow and unfollow, use tabs, lists, replies and posts, yes it is all there. I love it for keeping track easily of everything Twitter. But the scheduling function? And the graphical layout? Well, please update.

The other tool is CoSchedule and I heard about it first via Michael Hyatt’s “The one tool you need to master social media“. It looks super cool, works flawlessly, integrates with WordPress and more and is a wonderful gift for global teams. But still it lacks what Hootsuite gives us: Complete listings of social channels.

So my advice for the two companies is: Please marry. Add CoSchedule’s gorgeous layout and scheduling with Hootsuite’s very effective listings and you have a winner. You are both very good at engaging customers via courses, tips and tricks, but you are still two tools.

I also wish all the other tools could find each other, instead of being “91 Free Twitter Tools” just for one channel. Great article, but I need less tools, not more, to be effective.

Sharpest tool in the shed by Lachlan, on Flickr
Creative Commons Creative Commons Attribution 2.0 Generic License   by  Lachlan 

Author: Patrik Bergman

Privately: Father, husband, vegetarian, and reader of Dostoyevsky. Professionally: Works as Communications Manager at

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