One of the things that attracted me to Haldex, was the focus on building and maintaining the strong culture. Above, you see an introduction to our culture and its relation to our strategy, as described by our CEO and our VP of Human Resources. Meanwhile, for several years I have been interested in building the digital workplace, but felt that something vital was missing. Why the focus on the digital per se? Why not focus on the goal of building a digital workplace? And how do we incorporate more of Harold Jarche's Personal Knowledge Mastery, Jane Hart's Learning in the Social Workplace, and John Stepper's Working out loud?

When I bought Amanda Sterling's book "The Humane Workplace - People, Community, Technology", the road ahead seemed clearer. In my mind, of course we are aiming to create a more humane workplace, and all companies need to do it their way. That is why the above culture movie is an important start in this work: If culture eats strategy for breakfast, then all efforts to improve a company must start with the culture.

In the coming weeks, I will work more with mapping the typical digital workplace measurements (thanks Digital Workplace Group) to our culture. It is an experiment, but most probably worth doing. Hopefully, other professionals want to join me on this journey. 

Patrik Bergman
Privately: Father, husband, vegetarian, and reader of Dostoyevsky. Professionally: Works as Communications Manager at

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