Last week, I did something rewarding and simple. I booked two meetings with very knowledgeable and nice people, Hanna from TetraPak and Fredrik from IKEA. We sat down on two separate mornings, had our black coffee, and enjoyed the sheer pleasure of talking uninterrupted for an hour or two about our work challenges and potential roads ahead. It doesn’t matter if our companies employ 2.000, 20.000, or 200.000 people – we all have challenges and headaches and win from talking about them.

My advice this week is don’t believe the hype: Spend less time reading about “grand strategies of implementing digital disruption” (what? be much more concrete please), “the intranet is dead” (no it isn’t, be quiet), and “our digital workplace solution will solve all your problems” (no it won’t since you don’t know even 1% of how our company functions). Instead, sit down with people you respect and from who you can learn. And drink coffee.

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Patrik Bergman
Privately: Father, husband, vegetarian, and reader of Dostoyevsky. Professionally: Works as Communications Manager at